3 posts tagged with "Engagement"

In the competitive world of mobile commerce, push notifications have emerged as one of the most effective tools for engaging customers and driving sales. According to recent research, push notifications can increase app engagement by up to 88% and boost retention rates by 50% compared to apps that don't use them.

Unlike traditional advertising methods, push notifications provide a direct communication channel with your customers who have already expressed interest in your brand by downloading your app. This targeted approach results in higher conversion rates and a better return on investment. For a comparison of push notifications with SMS marketing, check out our detailed guide.

Adding live chat functionality can increase conversion rates by a lot. Shopify Inbox is a free communication tool that effectively turns visitors into buyers.

In today's competitive e-commerce landscape, acquiring new customers is increasingly expensive and challenging. While customer acquisition remains important, the most successful businesses recognize that sustainable growth comes from maximizing the value of their existing customer relationships.

Research shows that increasing customer retention by just 5% can significantly boost profits, making strategies that focus on extending customer lifetime value among the most cost-effective investments for your business.