Push Notifications vs SMS Marketing: Which Drives Better E-commerce Results?
· 4 min read
When building your mobile marketing strategy, two powerful channels often compete for your attention and budget: push notifications and SMS marketing. Both can drive significant engagement and sales, but they operate quite differently and excel in different scenarios. If you're considering adding a mobile app to your marketing strategy, our guide on why mobile-friendly websites aren't enough explains why push notifications are one of the key advantages of mobile apps. For specific implementation tactics, see our article on 6 powerful push notification strategies.
