2 posts tagged with "Mobile Commerce"

In 2023, mobile commerce is no longer just a growing trend—it's the dominant force driving e-commerce growth. With mobile devices accounting for over 70% of e-commerce traffic and mobile sales continuing to rise each year, having a strategy for mobile shoppers is non-negotiable.

But is simply having a mobile-friendly website enough to capture this massive opportunity? The data suggests otherwise.

One of the most critical metrics for e-commerce success is your add-to-cart conversion rate. Most e-commerce visitors browse without adding products to their cart, and even fewer complete the checkout process. Improving this crucial first step in the purchase funnel can dramatically impact your bottom line.