Beyond Responsive Design: Why Your Mobile-Friendly Website Is Not Enough
· 8 min read
In 2023, mobile commerce is no longer just a growing trend—it's the dominant force driving e-commerce growth. With mobile devices accounting for over 70% of e-commerce traffic and mobile sales continuing to rise each year, having a strategy for mobile shoppers is non-negotiable.
But is simply having a mobile-friendly website enough to capture this massive opportunity? The data suggests otherwise.