2 posts tagged with "Customer Engagement"

Mobile apps with push notifications consistently outperform those without them, driving higher engagement, retention, and ultimately, conversion rates. Industry data suggests that well-executed push notification campaigns can increase app engagement by over 88% and boost conversion rates significantly.

The key to success lies not just in sending notifications, but in using the right type of campaign for each specific goal.

When building your mobile marketing strategy, two powerful channels often compete for your attention and budget: push notifications and SMS marketing. Both can drive significant engagement and sales, but they operate quite differently and excel in different scenarios. If you're considering adding a mobile app to your marketing strategy, our guide on why mobile-friendly websites aren't enough explains why push notifications are one of the key advantages of mobile apps. For specific implementation tactics, see our article on 6 powerful push notification strategies.