Articles about techniques and strategies to improve conversion rates and optimize the customer journey
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In today's digital-first shopping landscape, static images alone no longer satisfy customer expectations. Research shows that integrating product videos into your mobile commerce strategy can significantly increase conversion rates, with mobile shoppers particularly responsive to video content.
When building your mobile marketing strategy, two powerful channels often compete for your attention and budget: push notifications and SMS marketing. Both can drive significant engagement and sales, but they operate quite differently and excel in different scenarios. If you're considering adding a mobile app to your marketing strategy, our guide on why mobile-friendly websites aren't enough explains why push notifications are one of the key advantages of mobile apps. For specific implementation tactics, see our article on 6 powerful push notification strategies.
One of the most critical metrics for e-commerce success is your add-to-cart conversion rate. Most e-commerce visitors browse without adding products to their cart, and even fewer complete the checkout process. Improving this crucial first step in the purchase funnel can dramatically impact your bottom line.
